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Big Data in Marketing: 3 Prep Steps
In preparing case studies for my talk titled “Be a Big Data Voodoo Daddy” at Boston’s October 2012 FutureM conference, I noticed that almost half of our 40+ client projects over the recent years had to...
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Forget B2B and B2C; Hello, U2E
Tune your Software Layer Forget B2B. Forget B2C. Embrace U2E: Users to Everyone. The mobile phone and tablet have replaced the laptop, desktop PC and wall-mounted flat screen TV. If this isn’t (yet)...
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Content and Event Marketing that Fills the Room
It’s all about the Value Exchange In 2012 I co-developed and produced the North by North Shore (#NXNS) digital media event series, and proved a few content marketing concepts along the way. Starting...
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How our Email Marketing Beats “Best in Class”
“I loved your email!” “Great email, thanks! ” - Quotes from our audience. What do yours say? Higher email conversion rates are “found money”, so why should you accept mediocre results from your...
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Data, knowledge, power: Yours? Mine? Ours?
Thanks to a rich online experience, buyers indeed have greater purchase influence these days, but where does the true power reside? It’s shared, really. Marketers have made much of this “empowered...
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Are You the Toast of Your Customer, or just Toast?
on Sales & Marketing tech as core competencies Spoiling customers rotten is the new black, the new mantra, or for you laggards (you know who you are, dahling), the new grail quest. Worst case: it...
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The Sales & Marketing Alignment Conversation
The path to sustained improvement can be a simple one – simple to do, simple to repeat, simple to remember. All you need is a map. In that spirit, I attempt here to boil down some alignment...
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CRM Pro Tips: Thinking about Linking
Dear CRM user: This is arguably the most important 5 minutes of CRM training you’ll ever need, if you want a CRM that is well-tuned, delivers on its promises, and gives you unbeatable competitive...
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